Data-driven decision making
You are invited to join the next EGN Marketing Leaders Peer Group Meeting.
Topic: Data-driven decision making
Details: 24 Sept 2020 at 1.00 PM - 3.00 PM Singapore time. Networking starts at 12.30 PM
12:30 - 1:00 pm Networking
01:00 - 1:15 pm Welcome guests, share any EGN news relevant for the group
01:15 - 2:15 pm Topic of the day: Data-driven decision making
02:15 - 2:55 pm Hot seat challenges
02:55 - 3:00 pm Closing and next meeting announcements
From our May 28th meeting this topic came out top of mind for our members. Here were some questions that were raised:
- When to/not to 'automate'?
- How to not get subsumed by Data? What is important and what to leave behind?
- Data accuracy for matrix that matters/ decision making
- (How to manage a) lack of a single, unified view of customers across all touchpoints
- How to measure ROI on digital campaigns if there is no e-commerce platform?
Topic of the day: For this meeting we will bring in an expert on the topic to provide some inspiration then we will breakout into smaller groups to discuss what this means for you and your business. Though this process we will also continue to track 'unasnwered' questions which we can then try to address at a later date.
Hotseat: This is an opportunity for a member to take up to 5 minutes to share a challenge they are facing, be it a business challenge or a leadership/management challenge, with the peer group. The peer group then breaks off into smaller discussions and provide their input on solutions to consider. When sitting in the hot seat one cannot debate or challenge ideas, but rather accept the input from their peers as a gift.