Essentials for Global Business Success

EGN Cross functional Virtual Event

EGN Invites you to join EGN Cross Functional Virtual Event: The Culture Key between Asia and the West – Essentials for Global Business Success by Dr Zsuzsanna Tungli.

Date/Time: Friday, May 14, 2021. 8am networking. 8.30am - 10am interactive workshop.

The Culture Key between Asia and the West – Essentials for Global Business Success.

Cross-cultural competence is essential for anyone in the international business whether they are leading an organisation or simply working with different nationalities in a virtual team or in a multicultural office. The Culture Key is a newly published, practical book with plenty of real-life case studies and advice for bridging the gaps between different cultures. A little cultural awareness and a few simple guidelines can go a long way, whether we are talking about giving feedback to a colleague or negotiating a major deal with a customer.

While developing cultural competence is a lifelong journey, this session will introduce the key concepts of the book and cover the 3+1 most impactful cultural differences. Additionally, it will provide a few practical tips on what organisations and individuals should do to be effective in our globalised world.

‘A must read for those who want to improve their effectiveness in international business.’
Fons Trompenaars, Author of best selling Riding the Waves of Culture
‘A clear, concise and common sense guide, full of engaging examples.’
Alex von Behr, former Global Chief Customer Officer, Unilever

About the speaker: Dr Zsuzsanna Tungli

Zsuzsanna Tungli is the Managing Partner at Developing Global Leaders Asia. An expert in global leadership, holding an MBA and a Ph.D. in international business. Her work over the past 30 years has spanned Asia, US, and Europe, in consulting as well as executive education (including INSEAD, IMD, NUS and SMU in the APAC region).

She recently published her book on global leadership: The Culture Key between Asia and the West.

Agenda:
08.00 AM: Networking/ Registration
08.30 AM: Webinar start. EGN introductions and speaker introduction
08.35 AM: The Culture Key between Asia and the West – Essentials for Global Business Success by Dr Zsuzsanna Tungli.
09.35 AM: Q & A and key takeaways
09.55 AM: Meeting end

 

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