Understanding digital metrics & how to beat your competition
EGN invites you to join EGN Marketing Leaders Hybrid Peer Group Meeting: Understanding digital metrics & how to beat your competition in the digital space
Date/Time: Thursday, 29 July, at 1 PM - 5 PM Singapore time.
Physical: 12.30PM Registration & temperature screening, 1PM - 5PM meeting.
Virtual: 12.30PM Networking on zoom, 1PM - 5PM meeting.
Understanding digital metrics & how to beat your competition in the digital space.
We look forward to seeing you at our next peer group meeting on Thursday, 29 July 2021. This will be a hybrid meeting where our Executive Members are welcome to join either in person or online and our Virtual members will join online.
Some key points we will address:
- What (common) challenges do companies face in their digital strategy?
- What digital metrics should you be looking at?
- How can we foster a digital-centric culture?
- How can we measure the digital performance of our competition?
Hotseat: This is an opportunity for a member to take up to 10 minutes to share a challenge they are facing, be it a business challenge or a leadership/management challenge, with the peer group. The peer group then breaks off into smaller discussions and provide their input on solutions to consider. When sitting in the hot seat one cannot debate or challenge ideas, but rather accept the input from their peers as a gift.
If you have a hot seat challenge in mind, please let me know so we can discuss it.
1.00 PM - 1.15 PM: Welcome members, share any EGN news relevant for the group
1.15 PM - 3.15 PM: Topic of the day: Understanding digital metrics & how to beat your competition in the digital space
3.15 PM - 3.30 PM: BREAK
3.30 PM - 4.50 PM: Hot seat challenges
4.50 PM - 5.00 PM: Closing and next meeting announcements
Hybrid meeting instructions:
*This meeting will be conducted with the Hybrid model (members will participate either in person or virtually). Therefore, all participants who join in person must bring Laptop/Ipad plus the charger to dial in to zoom in the meeting.
*For Executive Members, you can choose to join in person or virtual when you register for this meeting. If you join in person choose "I will join in person"
*For Virtual Members, kindly sign in and choose "I will join virtually". For Virtual members who want to join in person, kindly contact Dona to upgrade your membership.
COVID-19 (Government Temporary Measures):
Safe Entry QR Code upon entry and registration
Mandatory temperature taking (Guests with a temperature more than >37.5° will be turned away)
Face masks must be worn at all times
Maintain at least a 1m distance between yourself and others